LifeWay Christian Resources has decided to pull pink breast cancer awareness Bibles off the shelves of major retailers.
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For every pink Bible purchased, one dollar went to the Susan G. Komen Foundation which donates to Planned Parenthood. Last year alone the Komen Foundation gave over half a million dollars in funding to the abortion provider, according to The Blaze.
The Christian Post was emailed a letter Wednesday written by LifeWay President and CEO Thom S. Rainer regarding the matter. It states: "As this project has developed, we realized it was a mistake."
Rainer goes on to say, "When our leadership discovered the overwhelming concern that some of Komen's affiliates were giving funds to Planned Parenthood, we began the arduous process of withdrawing this Bible from the market."
LifeWay did say that Komen has assured them that the funding is only used for breast cancer screening and awareness. But the Christian resource company said the partnership with Komen "is not in keeping with LifeWay's core values to have even an indirect relationship with Planned Parenthood."
The Komen Foundation issued a statement saying they were sorry to hear LifeWay had decided to end the sale of the Bibles. They also said "LifeWay is a first-year partner that pledged $25,000 to Susan G. Komen for the Cure from sales of the pink-covered 'Here's Hope Breast Cancer Awareness Bible.' LifeWay and Komen for the Cure entered the partnership with the mutual hope that this Bible would have special meaning for women and their families during breast cancer treatment and recovery."
Source: Christian Post | Brittany Smith